The !dea Generator

Yes I have made up my own job title. But how else do you describe a job that helps generate awesome ideas for adventurous and ambitious people. And yes it is as fun as it sounds!

I have worked as a Copywriter in Ad Land for 15 years and then at ?WhatIf! the innovation company, so I’ve collected an armoury of creative weaponry over the years.

I’ve written ads for everyone from Arnott’s to The Royal Flying Doctors. Created everything from new beer for Fosters to new consumer sales ideas for Country Road. I’ve been everything from a keynote speaker at the Australian Direct Marketing Summit to Wonder Woman to win a pitch. Now I am The Idea Generator.

My diverse skill set enables me to offer a wide range of creative services. I still write the occasional ad but I also get pulled in as a creative brain for workshops and new product development sessions. I am used as a sounding board for CEO’s who have problems with creativity in their departments, or creative people who need to bounce their ideas off someone. I have also helped people who have wanted to rebrand themselves personally, or who needed a hand bringing an idea to life. That’s why I needed to create my own job title.

How we can work together

Project Idea Generation

You brief me on your creative challenge and I come back to you with some inspired ideas.

Creative FREELANCER

You get ½ day of my creativeness to use, as you like. Could be anything from writing an ad, having ideas for your Human Resources department, helping you nail a board presentation, training your staff, it’s your call.

Cup of Inspiration

We meet over a coffee and bounce some ideas around. I’ll help you develop an idea or turn a problem into an opportunity before your cup is empty.

Brainstorming Workshop

You brief me on a challenge you’re facing and I will run a workshop that will get your team so engaged and so excited and having so many ideas that your bottom line won’t know what hit it.

OR

let’s chat and come up with a way that will work best for you….

What people I work with say

Sarah Hunstead BN, MN

Director

cprkids.com.au

Mandy has the gift of knowing what you and your business need, before you have even thought of it! Mandy has an understanding of how to make your business stand out from the crowd and give it the leading edge. She has taken my company on the journey from good to outstanding, the ideas that Mandy brought to the table not only helped me to clarify where I needed to take CPR KiDS, but how to get there. I can honestly say that I don't think CPR KiDS would be where it is today without Mandy's input on how to grow and be great.

I would recommend her to all businesses big and small who need someone to think outside the square and inject life, creativity and direction into their business.

Marty Kellard

Who was her Creative Director & Chairman at George Patts

Pip

Owner of Jumbled & Iglou

Mandy, I just wanted to say a big thanks! for bouncing some ideas around with me, I feel like I have a lot of great ideas in the works now. Big thank you.

Chris Benaud

There are plenty of good things about Amanda, the charming person and the consummate advertising and communications professional.

The best things I found about working with her were her enthusiasm, her passion for the job and a never-say-die attitude.

Through her personal qualities, she inspired me to work that little bit harder to ensure the success of her work and of course this meant I was able to succeed in my work on behalf of the people I was being paid to serve!

We met when Amanda volunteered to produce a campaign to help the Royal Flying Doctors Service (RFDS). Amanda really listened to the brief, researched the work of the Flying Doctors (even flying out to Broken Hill in her own time) and produced concepts that addressed the communication challenges the RFDS faced.

Not only did the initial campaign help acquire new donors for the RFDS and result in considerable funds towards a new Flying Doctors aircraft, it also picked up a swag of awards. (I remember going up to the reception area at George Patts and seeing a coffee table covered in awards and upon closer inspection seeing that about half of them were for Amanda’s campaigns!). Her later work continued to build on this success and had a very positive impact on the work of the RFDS.

I worked with Amanda over a number of years and she was always happy to go the extra mile (“You wanted three concepts Chris, I’ve developed five, I hope that’s OK!”). In fact, she became even more enthusiastic as time went by. As well as developing concepts, she talked media people into giving free spots, helped out as a volunteer at events and even sent reports of her eaves-dropping on conversations at railway stations when people were discussing her long copy poster ads.

I learnt a lot from Amanda, a lot about DM and print advertising and all the rest. More value were the lessons I learnt from someone who has an unalloyed enthusiasm and passion for her work.

She is has energy, leadership ability and most definitely is “bright and has opinions (without being ‘bolshy’).”

I’ve left the Flying Doctors after eight happy and successful years. But if you wish to discuss Amanda further please ask Amanda for my details.

Paul Carpenter

One of her old art directors at DDB Sydney